april 2026

Project IN PROGRESS

Building a Kiwi website
optimised for trust

Building a Kiwi website
optimised for trust

Redesigned Kiwi's brand website with a fresh design direction.

Redesigned Kiwi's brand website with a fresh design direction.

april 2026

Building a Kiwi website
optimised for trust


Redesigned Kiwi's brand website with a fresh design direction.

Project IN PROGRESS

Year

2026

company

Kiwi

Category

Product Design, System Design

Duration

8 Weeks
Scope of work
Scope of work

Landing page redesign

Objective
Objective

To redesign Kiwi’s landing experience to improve trust perception, clarify the value proposition, and create a better conversion path that increases qualified onboarding starts while establishing a scalable, system-driven design foundation for other pages.

DEFINING THE PROBLEM

The website had gaps in trust, clarity & conversion

  1. Weak Trust
Weak Trust

  • Outdated visual aesthetics reduce perceived brand trust.

  • Reduced confidence for first-time users

  • Outdated visual aesthetics reduce perceived brand trust.

  • Reduced confidence for first-time users

  1. Inconsistent experience
Inconsistent experience

  • Website structure misaligned with app experience

  • Visual and interaction inconsistencies

  • Break in web → app continuity

  • Website structure misaligned with app experience

  • Visual and interaction inconsistencies

  • Break in web → app continuity

  1. Unclear Primary Action
Unclear Primary Action

  • No dominant CTA for high-intent users

  • Value proposition unclear above the fold

  • Competing elements reduced focus

  • No dominant CTA for high-intent users

  • Value proposition unclear above the fold

  • Competing elements reduced focus

  1. No Scalable Design Structure
No Scalable Design Structure

  • No defined component system

  • Inconsistent layout and spacing

  • Difficult to maintain and scale

  • No defined component system

  • Inconsistent layout and spacing

  • Difficult to maintain and scale

NEW DESIGN
NEW DESIGN

Copy and certain design elements may not be finalized.

Copy and certain design elements may not be finalized.

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UX research, UI/UX DESIGN

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art direction, cgi, editing

Improving Conversions & User Commitment

UI/UX DESIGN

Improving Conversions & User Commitment

UI/UX DESIGN