MARCH 2026
Improving Conversions & User Commitment
Redesigned Kiwi’s web onboarding (mobile-first) to quickly collect basic user details, check eligibility, and guide users smoothly toward downloading the app.
april 2026
Improving Conversions
& User Commitment
Improving Conversions
& User Commitment
Redesigned Kiwi’s web onboarding (mobile-first) to quickly collect basic user details, check eligibility, and guide users smoothly toward downloading the app.
Redesigned Kiwi’s web onboarding (mobile-first) to quickly collect basic user details, check eligibility, and guide users smoothly toward downloading the app.
Year
2026
company
Kiwi
Category
Product Design
Duration
2 WEEKS
Scope of work
Scope of work
Mobile web onboarding
Desktop web onboarding
Mobile web onboarding
Desktop web onboarding
Objective
Maximize signup → app install conversion. Increase early user intent and commitment.
Constraints
Performance: Low file size, no images files. Consistency with app design.
Objective
Maximize signup → app install conversion.
Increase early user intent and commitment.
Constraints
Performance: Low file size, no images files.
Consistency with app design.
Original sign up flow
Original sign up flow
NEW SIGN UP flow (Happy Flow)
NEW SIGN UP flow (Happy Flow)
NEW SIGN UP flow (Happy Flow)
Edge cases
Edge cases
Edge cases
Value-prop carousel
Value-prop carousel
Added with an autoscroll at the first screen to enhance perceived brand value.
Added with an autoscroll at the first screen to enhance perceived brand value.
Early PERSONALIZATION
Users enter their name in the first step and see it appear live on the Kiwi card, driving immediate engagement and commitment.
Early PERSONALIZATION
Users enter their name in the first step and see it appear live on the Kiwi card, driving immediate engagement and commitment.
Optimization
Only SVG assets were used to decrease page load time and latency.
optimization
Only SVG assets were used to decrease page load time and latency.
DESKTOP
DESKTOP
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