MARCH 2026
Improving Conversions & User Commitment
Redesigned Kiwi’s web onboarding (mobile-first) to quickly collect basic user details, check eligibility, and guide users smoothly toward downloading the app.
February 2026
Crafting an intuitive EPF Experience from the Ground Up
Crafting an intuitive EPF Experience from the Ground Up
Redesigned Kiwi’s web onboarding (mobile-first) to quickly collect basic user details, check eligibility, and guide users smoothly toward downloading the app.
Redesigned Kiwi’s web onboarding (mobile-first) to quickly collect basic user details, check eligibility, and guide users smoothly toward downloading the app.
Year
2026
company
Kiwi
Category
Product Design
Duration
2 WEEKS
Scope of work
Scope of work
Kiwi SmartCheck EPF app
Landing Web Page
Kiwi SmartCheck EPF app
Landing Web Page
Objective
Maximize signup → app install conversion. Increase early user intent and commitment.
Constraints
Performance: Low file size, no images files. Consistency with app design.
Objective
Create a smooth EPF experience for users, via an intuitive app.
Constraints
Fresh design language but should feel like it is a part of the Kiwi ecosystem.
NEW SIGN UP flow (Happy Flow)
NEW SIGN UP flow (Happy Flow)
NEW SIGN UP flow (Happy Flow)
Value-prop carousel
Value-prop carousel
Added with an autoscroll at the first screen to enhance perceived brand value.
Added with an autoscroll at the first screen to enhance perceived brand value.
Early PERSONALIZATION
Users enter their name in the first step and see it appear live on the Kiwi card, driving immediate engagement and commitment.
Early PERSONALIZATION
Users enter their name in the first step and see it appear live on the Kiwi card, driving immediate engagement and commitment.
Optimization
Only SVG assets were used to decrease page load time and latency.
optimization
Only SVG assets were used to decrease page load time and latency.
DESKTOP
DESKTOP
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